Yesterday I sent out 200 emails asking patrons for their opinion on our electronic newsletter. I created a database in Access and used the mailmerge function of Word/Outlook to make this a little easier, but it was still a several hour job. Of the 200, 7 came back as undeliverable and one is delayed in delivery, so I’m considering that one gone too. That’s 4% undelivered.
As of this morning I had 4 responses to my email. I am unreasonably pleased that I got any, especially this soon :-)
In case anyone is curious, this is the email my patrons got. The mail merge let me address them personally, and of course I signed my name, as opposed to an anonymous “Library” signature:
Change is good!
We’re thinking of changing our library newsletter, and we’re reaching out to a few subscribers to ask them what they think.
This isn’t a long, formal survey – just drop us a note with your impressions.
- Do you read the newletter, or delete it without opening it?
- What would you like to see more of?
- What don’t you care so much about?
- What do you think of the look of the newsletter?
- What works? What doesn’t?
Give us your opinion on the layout, the design, the colors, the header, the content – anything you want to say is fine.
Be kind or be brutal, but be honest! You’re our focus group and we need your help. You can just answer the questions up top or elaborate
If you could send your feedback by October 15 we’d really appreciate it, but we’d like to hear from you even after that date.
Thanks very much for your help.