Our library began a marketing campaign to raise awareness – and circulation – of downloadable audiobooks. We have two services: a standard netLibrary subscription, and an Overdrive subscription as part of the ListenNJ program.

We set up a series of classes for each service, promoted the classes in our e-mail newsletter, on the electronic bulletin board we have hanging over the circulation desk, and by handing out cards to anyone who came to the check out an item. May saw a tremendous boost in downloadable audiobook registrations – from an average of 6 per month to 36 in May for the two services combined. What we didn’t see was a corresponding boost in the circulation of downloadables. I’m hoping we’ll start seeing a bounce there next month.