An article in June 2nd’s Advertising Age says that in a promotional campaign for Welch’s, 70% remembered seeing the ad if they licked a Peel ‘n Taste flavor strip for the drink (hmmm), and 62% “took some action,” which ranged from mentioning the ad to others or actually purchasing the grape juice.

The salesman for one of our database vendors told me his company likes to develop promotional materials that make the user interact with the material (like leaving space for notes on bookmarks and instructions) because they’ve found the customer was more likely to keep the material if they had “made it their own” by writing on it.

I’d like to figure out how to use this to our advantage. How can we get our services out there and get people to interact? It’s not like we can give away coupons for a free book or dvd <g>.

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