It’s been a couple of months since we started our proactive campaign of asking new registrants if they wanted to subscribe to our electronic library newsletter. We’ve added about two hundred names since we began, and today I took a look at statistics for this year.

In July, we had 34% or recipients open the newsletter. This is exactly in the middle of where we’ve been for the year, when click rates have averaged between 30% and 40%. So we haven’t gained in percentages, but we now have 34% of 300 subscribers versus 34% of 100 subscribers.

Still waiting to see if this translates to increased usage of the services we’re plugging….

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