Okay, I didn’t chronicle my Introduction to Marketing class the way I thought I would. To be honest, I think it’s because it’s an intro course and it’s not being conducted in a way which stimulates discussion: it’s all definitions and facts-as-the-textbook-sees-them. It’s left me a little frustrated, as I’d hoped for discussions relating to real-world situations between busy working people ecking out a few hours for some pertinent continuing education.

Oh well. I’m the type of person who appreciates the community setting of a classroom in focusing my own thoughts on a topic, so I’m getting a lot out of it from that perspective. I also feel that we throw around marketing and marketing-related terms a lot, and this at least has helped me get my vocabulary straight!

For the record, we’ve covered The Overview, Strategic Planning, Marketing and Social Responsibility, Global Marketing, Consumer Decision Making, Business Marketing, Segmentation, and Product Concepts, and will try to get through Developing and Managing Products, Nonprofit Marketing, and Customer Relationship Management before class ends next week.

It’s given me some things to think about, and I’m hoping Consumer Relations will be more interesting next semester.

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