Jocelyn Harmon writes Marketing for Nonprofits, and we’ve been blogging back and forth about life, the universe, and libraries.

She recently put up a post called Don’t Market Like a Librarian, detailing her close encounters of the shushing kind of her childhood libraries and imploring librarians to change our ways. Now, we all know that the shushing librarian is juuuuust a little bit dated (even if Nancy Pearl, bless her, lent her image to the famous action figure), but Jocelyn’s got me thinking again about the nature of the holy grail of target audiences: the dreaded non-user. Are they the folks who encountered one too many real-life action figures during their formative years, and have sworn off us forever?

Jocelyn’s post talks about being guides to information instead of gatekeepers, using email and social media to communicate with patrons, and inspiring patrons to love and learn about information. We all know most of us have that and more to offer, but we’re not getting the message out to the important people like Jocelyn who were turned off by a library that in most cases, thankfully, no longer exists.

How do we reach the prodigal users?

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