I’m a little behind in my reading so I’m recommending a post that’s about a week old…please go over to Designing Better Libraries and check out Taking the Slow But Steady Path to That “Aha” Moment. Author StevenB discusses the fact that there are rarely “quick fixes” to problems, and that libraries need to make time to see where they’ve been, figure out where they need to go, and see what new resources might be out there to help them get there.

I don’t want to put words in his mouth, but that sounds a whole lot like strategic and marketing plans to me.


John Jantsch has a great piece on his blog, Duct Tape Marketing, about the use of social networking tools in marketing efforts if you go here. He argues that different social networking tools build on one another in a hierarchy, and that your efforts will be more effective if you start at the beginning and build on them as you go along.

This is an interesting way of looking at social networking and marketing efforts. I think there’s a lot of emphasis on using social networking tools so libraries can prove they’re “Library 2.0” – and that’s great it you have a plan and the infrastructure to support it. Effective marketing isn’t just throwing every new tool against the wall to see what sticks, it’s making a plan and looking at what elements will move that plan forward.

This is a great, fun site, BTW, which contains articles, links, resources and podcasts with a lot of practical information. It’s definitely on my read list.