I’ve posted on and off about the awareness campaign we began in June for downloadable audiobooks.  In June we ran some classes which were not widely attended,  had an electronic bulletin board campaign, some additional posters, etc. Got a little blip, but nothing to write home about.

I contacted users who had signed up with netLibrary over the last six months or so but hadn’t used the service (or used it much) and asked them why. The overwhelming answer was that they wanted to use the books on an iPod and that if they couldn’t, it was of no use to them. The next largest group said they didn’t find the selections very interesting.

(Note this doesn’t include our ListenNJ patrons, which is powered by Overdrive. Overdrive won’t let us know who our own users are. I have a problem with that, but that’s fodder for another post.)

I’m starting to come to the reluctant conclusion that until the downloadable services reach some sort of rapprochement with Apple, or Audible decides they want to get back into the library market and offers us something we can subscribe to, we have plateaued with this service. I still have some plans – seed my audio CDs with cards advertising downloadables (always good for a temporary upsurge in circ to cheer me up), revamping our web page, and maybe another limited class offering – but I’m not pinning my hopes on this any more.

I hate to say that, because we’ll be a baaaaad library if we get out of this service, right?  Plus, it has its constituancy.  It would be so much better if it would take off or just tank completely….

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Numbers are in for July downloadable audiobook usage…holding steady in the mid 130s, which is what we bumped up to after our late Spring advertising campaign and classes.

Time to delve into this a little further. We have two downloadable subscriptions, one of which registers patrons like a regular library. We had 47 registrations for that service from April 1 – July 31. Of those 47, 19 (or 40%) were staffmembers, test accounts for the classes we offered, or are people who are actively using the service.

I’m going to contact the other 60% by email and ask them why they haven’t used the service much or at all since they signed up. I did this a couple of years ago and found that most people dropped off when they realized you couldn’t use the service with an iPod. Unfortunately that hasn’t changed much, although Overdrive is finally taking baby steps toward the iPod crowd. Unfortunately, with iPod marketshare estimated around 70% (that low? see here) what we really need are giant leaps.

Keep an eye on this space for results.