I’m a little behind in my reading so I’m recommending a post that’s about a week old…please go over to Designing Better Libraries and check out Taking the Slow But Steady Path to That “Aha” Moment. Author StevenB discusses the fact that there are rarely “quick fixes” to problems, and that libraries need to make time to see where they’ve been, figure out where they need to go, and see what new resources might be out there to help them get there.

I don’t want to put words in his mouth, but that sounds a whole lot like strategic and marketing plans to me.


I’m interested in knowing about any market research projects you all know about or are involved in:

What kind of research did you do? (Focus groups, surveys – web-based, paper, other? – patron observation, environmental scanning, etc.)

Did you make any changes in offerings or service based on the results?

What was the result of those changes, positive or negative? (increased circ of a collection, increased support of the library or a service, etc.)

Post a comment or email me, and if you email me privately, let me know if I can reference your email in a future post. Thanks!