On page 98 of Small is the New Big, Seth Godwin talks about a Fluffenutter recipe he found on the back of the Marshmallow Fluff jar. Apparently he things the stuff is pretty good (or at least appealing to kids) and says, “Suddenly there’s a reason for every household with kids to have Fluff instock, all the time. The Fluffernutter turns it from a dessert topping into a daily staple.”

What are the things we all do from the moment we get up until the moment we go to bed? How can libraries insert themselves into people’s daily routine – supply something they always reach for – become one of their daily staples?