Numbers are in for July downloadable audiobook usage…holding steady in the mid 130s, which is what we bumped up to after our late Spring advertising campaign and classes.

Time to delve into this a little further. We have two downloadable subscriptions, one of which registers patrons like a regular library. We had 47 registrations for that service from April 1 – July 31. Of those 47, 19 (or 40%) were staffmembers, test accounts for the classes we offered, or are people who are actively using the service.

I’m going to contact the other 60% by email and ask them why they haven’t used the service much or at all since they signed up. I did this a couple of years ago and found that most people dropped off when they realized you couldn’t use the service with an iPod. Unfortunately that hasn’t changed much, although Overdrive is finally taking baby steps toward the iPod crowd. Unfortunately, with iPod marketshare estimated around 70% (that low? see here) what we really need are giant leaps.

Keep an eye on this space for results.

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I’m interested in knowing about any market research projects you all know about or are involved in:

What kind of research did you do? (Focus groups, surveys – web-based, paper, other? – patron observation, environmental scanning, etc.)

Did you make any changes in offerings or service based on the results?

What was the result of those changes, positive or negative? (increased circ of a collection, increased support of the library or a service, etc.)

Post a comment or email me, and if you email me privately, let me know if I can reference your email in a future post. Thanks!